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Choosing a Powerful Brand Name — Tom Blackett

If marketing is not important to you, what is? – Vincent Grimaldi

Are You Brand Worthy? – Kim Castle

Building a Brand from the Inside Out — Jim Shaffer

The Living Brand Manual — Martin Lindstrom

Branding the American Idol Way — Mary T. Morgan

Five Avoidable Marketing Mistakes When Taking Your Brand Global — Susanne Evens

Brand Cascading: How to Leverage Your Greatest Asset — Frank R. Schab

How Strong is Your Brand? — Denise Lee Yohn

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