Branding Through Excellent Customer Service

This ultimate customer service story will inspire you

Maria Garcia turned Ross Shafer into an unpaid spokesperson for this room service associate and the Marriott Hotels when she went 30 seconds out of her way. This is funny and important. Find Ross: www.RossShafer.com

Popularity: 14% [?]

More on Brand You – Tom Peters

Here’s the latest video of Tom expounding on The Little BIG Things before starting work on the book. All the seeds of the 163 Ways to Pursue Excellence are in this video series, though the text of the book is different from what you’ll find here, because Tom edited about 5 (or 10) times. In this video, Tom explains that taking control of your own career is not an option, but a must.

Get a PDF transcript of the video’s content: More on Brand You.

Popularity: 13% [?]

Google Rankings and Your Brand

Is your brand’s Google ranking top of mind? If it isn’t, it should be; there is quite a bit at stake. In fact, in a thought-provoking article titled “Meet the Brands Hiding on Google”, Advertising Age identifies just how much is up for grabs by evaluating the organic search presence of five branded websites, four with which we’ll bet money you are likely already familiar. [read more]

Popularity: 11% [?]