May 20 2010

More on Brand You – Tom Peters

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Here’s the latest video of Tom expounding on The Little BIG Things before starting work on the book. All the seeds of the 163 Ways to Pursue Excellence are in this video series, though the text of the book is different from what you’ll find here, because Tom edited about 5 (or 10) times. In this video, Tom explains that taking control of your own career is not an option, but a must.

Get a PDF transcript of the video’s content: More on Brand You.

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May 14 2010

Google Rankings and Your Brand

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Is your brand’s Google ranking top of mind? If it isn’t, it should be; there is quite a bit at stake. In fact, in a thought-provoking article titled “Meet the Brands Hiding on Google”, Advertising Age identifies just how much is up for grabs by evaluating the organic search presence of five branded websites, four with which we’ll bet money you are likely already familiar. [read more]

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May 09 2010

How LinkedIn Referrals Helped Build A Company

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Sasha Strauss, CEO of brand strategy consulting firm Innovation Partners, talks about how he used LinkedIn to hire everyone in his agency – through trusted referrals.

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May 08 2010

Personal Branding Seminar – Sasha Strauss

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Sasha Strauss talks about personal branding seminar in front of a sold out audience at USC’s Alumni House organized by the USC Alumni Club of West Los Angeles.

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April 30 2010

8 Power Packed Free EBooks to Grow By

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We’ve compiled links free eBooks, PDFs, and Manifestos, containing a plethora of sales, marketing, and management strategies to help you run and grow a successful business.

Ten Tests of Your Studio’s Positioning
The Design Funnel
How To Be Creative
AIGA’s “Why Design?” Booklet
A Primer in Social Media
Branding vs Advertising
The Zen of Blogging
Testify: How Remarkable Organizations are Creating Customer Evangelists.

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April 21 2010

Ask Good Questions Part 2

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#askmorequestions for the week of April 19, 2010. Follow me @sam101.

MONDAY
What are some opportunities you missed the first time they presented themselves?
What chance can you take today?
How kind have you been to those around you?
How have you managed your time lately?
What things make your days seem important?
What have you learned most recently through reflection?
Is your dream clear and big enough?


TUESDAY

Are you willing to do whatever it takes to reach your dreams?
What do you expect from today?
What do you expect from this week?
What do you expect from this year?
What do you expect from life?
Will achieving your goals lead you closer to your dreams?
What are you learning today?

WEDNESDAY
How much time do you invest in continuing education?
What are the greatest pleasures in your life?
How often do you encourage the people in my life?
Who can you encourage today?
What do you think about?
What makes me most effective?
How persistent am you?

THURSDAY
What are you capable of that you don’t do?
What would you most like to accomplish today?
What is the most powerful positive thought you’ve had today?
When are you the happiest?
What are your real dreams?
What are you doing about reaching your dreams?

FRIDAY
How much time do you spend trying to improve yourself?
What can you improve about yourself today?
How often do you say “Thank you”?
How will you show your gratitude to others today?
What are your talents?
Are you using your talents?
If you are not using your talents, why not?

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April 15 2010

How to Be Creative in Advertising – YouTube

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Learn from the pro’s how to advertise and market your product with outstanding creativity. Just
check out these brilliant examples of visual creativity!

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April 14 2010

Asking and Answering Questions

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I challenged my Twitter followers to ask more questions in their life. Follow #askmorequestions and tweet your answers. You can post your answers here too.

#askmorequestions for the week of April 12, 2010

MONDAY

  • In what situations are you the most creative?
  • How can you expand your creativity?
  • What is the most exciting opportunity you have today?
  • What are your most creative abilities?
  • Which creative abilities do you use?
  • Which creative abilities do you neglect?
  • Which do you say more often “yes” or “no”?

TUESDAY

  • What challenges do you face today?
  • How will you plan to respond to the challenges you face today?
  • What have you read lately?
  • Do you read a variety of things?
  • What do you want to accomplish today?
  • What do you want to accomplish this week?

WEDNESDAY

  • What is the best use of your time today?
  • Do you allow time for the truly important tasks in life?
  • Do you get caught up in the urgent tasks and forget the important ones?
  • What questions should you ask yourself today?
  • What do you worry about?
  • What do you really want from today and in life?
  • How do you make the time for what you really want in life?

THURSDAY

  • What brings you your greatest joy?
  • How do you describe joy?
  • What does “joy” feel like to you?
  • Is it possible to be a failure at something you love?
  • Are you asking the right questions of yourself?
  • Who do you want to spend your most fun moments with?
  • How do you enjoy life?

FRIDAY

  • Do you have meaningful goals?
  • What do you do best?
  • What is today worth to you?
  • What will you do today to make your day more valuable to yourself and those you love?
  • How does persistence relate to your life?
  • What positive came from your biggest challenge?
  • Do you consider yourself a misfit in any way?

BONUS QUESTIONS

  • How patient and brave are you?
  • What have you gotten recently that you thought you wanted until you got it?
  • What do you want to accomplish this year?
  • What do you want to accomplish in life?
  • What events in your life might have gone differently if you had said yes?
  • What events in your life might have gone differently if you had said no?

See earlier abi post, “It Is Easy To Underestimate The Power Of Questions”.

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April 12 2010

Ask Good Questions Part 1 – #askmorequestions

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Last Friday, I challenged my followers on Twitter “to ask more questions”. Now I want to add value by making them and you think. Follow “#askmorequestions” and tweet your answers.

Here are the first of many questions to come during the event, I have added my answers/tweets in bold:

#askmorequestions In what situations are you the most creative?

#askmorequestions How can you expand your creativity?

#askmorequestions What is the most exciting opportunity you have today?

  • I have the opportunity to live in the present moment.

#askmorequestions What are your most creative abilities?

  • Creative vision-I often see my logos completed before ever starting a design.

#askmorequestions Which creative abilities do you use?

  • My ability to conceptualize is my strongest creative quality.

#askmorequestions Which creative abilities do you neglect?

  • The “challenge” sometimes I play it safe miss reaching the next level.

#askmorequestions Which do you say more often “yes” or “no”?

  • I try to manage both yes and no–to many yeses doesn’t do anyone any flavors-especially me!

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April 02 2010

100 Free eBooks for Business Entrepreneurs

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If you are desperate for a review of business school basics as you start your own company, it’s hard to pass up free study materials. These 100 ebooks on marketing, management, ecommerce, and finance are all free and worth checking out.

The list ranges from:

  1. Basic Business
  2. Management
  3. E-commerce and Internet Marketing
  4. Finance
  5. Human Resources
  6. Marketing and Advertising
  7. International Business
  8. Business Law and Ethics
  9. Economics
  10. Jobs and Career
  11. Entrepreneurship
  12. Niche Business Ebooks
  13. Miscellaneous

Click here to start downloading these resources.

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