Mari Smith made an excellent post on her Facebook page today about brands responding to fans’ social media posts, 80% of the fans’ went on to make a purchase as a result of the interaction. She added a great infographic to the post that really defines it created by Mr. Youth.
Popularity: 1% [?]
Nice article written by Scott Ayres on a survey conducted by AYTM Market Research on how people are interacting with social media and what they are saying about brands.
Popularity: 1% [?]
Do you Tweet or Facebook while watching TV? Check this out to see which shows get the biggest buzz: http://on.mash.to/sjaBwI
Popularity: 1% [?]
Starbucks launched an app that allows mobile payments. In the nine weeks after it was released, there were 3 million transactions, in the past nine weeks, there have been 6 million, says Adam Brotman, SVP and general manager of Starbucks.
Is it because their brand is so strong that buying mobile is safe and they’ve made it easy? What do you think?
Read More: http://linkd.in/tQwKvP
Popularity: 1% [?]
MicroChips: Not just for dogs and outdoor pets any longer the Tampa Bay Lightning National Hockey League franchise added chips to replica team jersey apparel so fans can scan at stadium stores to receive discounts on refreshments and team merchandise. Will the chips allow them to ‘spy’ on the wears outside the stadium? What do you think? http://on.mash.to/swe5vq
Popularity: 2% [?]
The key to a successful marketing campaign is to demonstrate value. This is best done through positioning, and that is equally true in good and bad economic times.
Positioning is dynamic and fluid. Yesterday’s uniquely positioned is today’s commodity provider. Useful positioning describes who the company is, what it wants to be when it grows up, and why anyone should care.
Branding requires continuous bombardment with a particular message, repeated ad nauseam. Effective positioning makes the customer a part of the unpaid sales team.
Positioning leads to brand, but brand does not always lead to position. Positioning is expected to change with the dynamics of marketplace. The essence of a brand is to provide rock-solid stability. Brand and position may live in the same house, but they are not necessarily related.
Read more: http://bit.ly/veelO1
Popularity: 1% [?]
A professionally designed logo should be dynamic and can make you appear to be as polished as any Coke, Nike or Disney around.
Popularity: 9% [?]
A dynamic logo creates a great first impression. Of course, the opposite is also true, a bad logo creates a really bad first impression.
Popularity: 13% [?]
This is so funny and on target it makes me cry!
Popularity: 20% [?]