Be a self-starter. This means that you have to be self-motivated to learn and immerse yourself in the knowledge of your field.
You have to have passion. Your source for motivation will come from your passion. If you’re not passionate about what you’re doing, it will be hard to keep going.
Be persistent. You need a certain amount of creativity and self-discipline to do it. Pave your own way.
It helps to have a tribe. It will be much easier to stay true to your goals when you have support from a group of like-minded people or from a mentor.
When creating your brand it is important to perform a careful analysis to market conditions that can keep you from achieving success.
Market conditions could include the following: Competition, Timing, Financing, Location, Lack of Demand
A careful and thorough analysis will assist you in answering the following Qs…Do you have a niche market? What problem does your product or service solve?
How will you determine the price of your product or service? Who are your potential clients? How and where can you find them?
Who makes up your target market? Where are they located? Review industry surveys and research to help answer these questions.
Who are your biggest competitors? What can you do better than they do? How will you market and advertise? Where will you find your target market?
You can start by researching keywords. This will allow you to see how often your product or service is searched for on the Internet.
Analyze your market and discover what you may come up against.
Your company image is all about the appearance and first impression given to the client. What is your company image saying?
Your company image has a negative or positive influence on the purchaser.
A negative impression can send a potential client in another direction – like to your biggest competitor.
A positive impression can influence a client to stay, buy and build a relationship with you.
Your brand is an inherent part of your business. It must be represented by common business tools: business cards, web site, email address and more…
What image does your common business tools give your market? What do they saying about your company?
What are your business cards saying? We are strong, clean, confident, experts, etc…or is your image weak, messy, muddy, lost etc…
What is your web site saying? Is it professional? Is it clear and easy to navigate? Or do your visitors find it messy, cluttered and hard to find the information they are seeking?
What does your email address say? Is it easy to remember and professional? Or is it to personal for business – hotchick@hotmail.com? Is it time for a change?
Remember a picture can paint 1000 words – so what is your image painting in the mind of your clients and market?
The objectives that a dynamic brand will achieve: It delivers a clear message
The objectives that a dynamic brand will achieve: It confirms your credibility
The objectives that a dynamic brand will achieve: It connects with your target market emotionally
The objectives that a dynamic brand will achieve: It motivates the buyer
The objectives that a dynamic brand will achieve: It builds user Loyalty
To understand branding and marketing read as much as you can. This is one of the best ways to expand your mind. Minimize TV time, maximize reading time.
Knowledge: Knowing a fact. Application: Knowing how to use the fact. Comprehension: understanding a fact. Analysis: breaking down info into its parts.
Learn as much as you can about everything and anything. The more you know, the more options you will have. Don’t limit yourself to any one field. Ideas cross over.
Will You Reach Your Goals This Quarter? Work Smarter. Believe More. Achieve More.
Time is a limited resource. Time management is extremely important to accomplish your 2nd Qtr goals.
As 2009 continues let’s make it a positive experience through dedication and friendship – Twitter style!
Time management is a conscious management of decisions to determine which actions to take – effectively utilizing your time.
Manage your activities by defining the desired outcomes and then taking a course of action to reach these goals.
To maximize the 2nd Qtr revisit and revamp your goals.
Recognize that you have the ability to control your own activities, consider that you are the pilot of your life!
Use S.M.A.R.T goals – goals that are Specific, Measurable, Attainable, Realistic and Timely.
Nothing can be achieved without effort, confidence, and selflessness in all areas of life.
Break goals down to the activities that can be achieved in 90 days. Measure the results from the first week and set the activities for the next week.
At the end of the quarter, re-establish specific goals for the 3rd quarter and repeat weekly activities and weekly reviews.
We never take on a challenge without realizing that real pride comes from knowing we are doing our best.
I love the 80/20 Rule. Pareto’s 80/20 Rule applies to just about everything – 80 percent of the outcomes will be generated by 20 percent of the activities.
Goals for the 2nd Qtr of 2009: stay goal-focused with the actual completion of targeted goals.
Goals for the 2nd Qtr of 2009: be in control of your life and destiny and the achievement of personal discipline, which is very powerful.
Goals for the 2nd Qtr of 2009: Create a positive experience and live in the moment.
Goals for the 2nd Qtr of 2009: Re-establish your winning attitudes and commitment.
Delegate activities to the staff with the appropriate skills.
Prioritize your daily work by reviewing the next day’s important activities in a ‘to do list’ at the end of each day.
Maximize personal productivity by focusing on your list the next day – resist the urge to be distracted!
Treat everyone with respect and honesty.
Clean up your desk. Handle each piece of paper only once and never more than twice: Don’t set aside anything without taking action.
Learn to say “No”. This maybe the most effective way to maximize your personal utilization of time and is often the hardest word to use.
Allow yourself every opportunity to reach your potential.
Don’t work during lunch. You shouldn’t deny yourself important stress-relieving time or important energy input.
Remember the harder you work, the more you need to balance your leisure and exercise time.
Set aside personal relaxation time during every workday.
Time management is the foundation for achieving your goals in every aspect of your life.
Be confident in our ability to win.
Pay attention to small details that stick out. Look at things from different points of view.
Use both sides of your brain. Your creative side is on the opposite side of your brain from your analytical style.
Learn how you learn. Learning includes seeing, hearing, talking, listening, touching, manipulating, reading, interpreting ideas and writing.
Feel free to doodle, talk out loud, or play with a toy. Color. Any of these activities can help facilitate your thought process.
It is on the edges of change that knowledge, innovation and discovery happen.
Question conventional wisdom. People once believed the world was flat.
Practice. Rehearse, scribble, sketch, talk to yourself or to your pet, try what you’re doing in different ways. Experiment.
Wisdom is learning from mistakes. Do not fear mistakes, view them as learning opportunities.
Keep an open mind. Don’t discount an unexpected outcome. Instead, evaluate it.
Imagine, dream and fantasize. Follow your interests.
When you find yourself stuck, try something else for a while. Sometimes inspiration will strike after the pressure is off.
Introduce a random concept and follow another path for awhile to get your creative juices flowing.
When you learn something new, try to apply it and connect it to what you already know immediately. The sooner you use it the less likely you are to lose it.
If something is complicated or difficult, break it down into smaller pieces and explain it in your own terms.
Find your talents and interests, and develop your strengths. Try lots of different things. Remember passion is a renewable resource.
Keep a notebook and pencil by the bed. Sometimes dynamic bursts of creativity happen when the mind is just on the edge of consciousness!
Collect ideas. Many great ideas are small variations or remixes of existing ideas. Create a better mousetrap!
Schedule time every day to let yourself play, dream or your mind wander. You will find it refreshing and it recharges you.
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