March 19 2009

Quotes from Masters

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A clever person solves a problem. A wise person avoids it. ~ Albert Einstein

Speak only if it improves upon the silence. ~Mohandas Gandhi

Live as if you were to die tomorrow. Learn as if you were to live forever. ~Mohandas Gandhi

Try to become not a man of success, but try rather to become a man of value. ~ unknown

Coincidence is God’s way of remaining anonymous. ~ Albert Einstein

Life is like riding a bicycle. To keep your balance you must keep moving. ~ Albert Einstein

If you are going through hell, keep going. ~Winston Churchill

You have enemies? Good. That means you’ve stood up for something, sometime in your life. ~ Winston Churchill

A leader leads by example not by force. ~ Sun Tzu

Success is going from failure to failure without a loss of enthusiasm. ~ Winston Churchill

There are many causes I would die for. There is not a single cause I would kill for. ~ Mohandas Gandhi

Imagination is more important than knowledge. For knowledge is limited, imagination embraces the entire world, stimulating progress, giving birth to evolution. ~ Albert Einstein

He who is not contented with what he has, would not be contented with what he would like to have.~ Socrates
The secret to creativity is knowing how to hide your sources. ~ Albert Einstein

Reality is merely an illusion, albeit a very persistent one. ~ Albert Einstein

You should be the change that you want to see in the world. ~ Mohandas Gandhi

Computers are incredibly fast, accurate and stupid. Human beings are incredibly slow, inaccurate and brilliant. Together they are powerful beyond imagination. ~ Albert Einstein

Science without religion is lame, religion without science is blind. ~ Albert Einstein

Popularity: 16% [?]

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March 18 2009

Internet Marketing Secrets Podcast

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Roll over them and click…

The Internet Marketing Strategy Podcast

The Recognized Expert Marketing Show

The Advertising Show Podcasts

Zig Ziglar’s Podcast Podcasts

Guerrilla Marketing Radio

Duct Tape Marketing Radio

Internet Marketing Secrets Podcast

Biz Growth Live

Free Marketing Ideas

Strategic Small Business

Marketing Therapy

Popularity: 18% [?]

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March 18 2009

Branding and Marketing Experts

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Roll over them and click…

Choosing a Powerful Brand Name — Tom Blackett

If marketing is not important to you, what is?
– Vincent Grimaldi

Are You Brand Worthy? – Kim Castle

Building a Brand from the Inside Out — Jim Shaffer

The Living Brand Manual — Martin Lindstrom

Branding the American Idol Way — Mary T. Morgan

Five Avoidable Marketing Mistakes When Taking Your Brand Global — Susanne Evens

Brand Cascading: How to Leverage Your Greatest Asset — Frank R. Schab

How Strong is Your Brand? — Denise Lee Yohn

Popularity: 21% [?]

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March 18 2009

Dreams, Questions and Fantastic Communication

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In today’s corporate environment many downsized employees are considering their options; one option is starting their own business.

No matter what business you were in now is the time to develop a new mindset and dare to dream.

It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult. ~ Seneca

When you finally let your dreams bubble up, your spirits soar and everyone around you is uplifted!

Dreaming fuels your passion and passion is a very potent fuel!

Did you know passion is a renewable resource? Its energy will overfill your cup and the cups of those around you.

All serious daring starts from within. ~ Eudora Welty

Are you waiting for inspiration to strike – STOP! Schedule dream dates with yourself and use that time to explore and exercise your dreams.

Ask yourself: What have been my rewarding moments in your life?

Ask yourself: if money were no object, what would you be doing?

Ask yourself: What path did you take because it was unfamiliar or not “real” job.

Ask yourself: what childhood hobbies would you like to revisit?

Ask yourself: List the wo/men you most admire? Why?

“I rarely regret things I’ve done, but often regret things I haven’t” ~ Unknown

‘To really live, it is important to say, “yes” more often than “no”. ~ Diane Carter

Picture yourself living your dream! Make it real.

The more clearly you “see” your dream, the more you talk about your dream, the more real it becomes.

Surround yourself with people who dream and pursue their dreams not “naysayers”.

Live and let your dreams take shape.

The future belongs to those who believe in the BEAUTY of their dreams. ~ Eleanor Roosevelt

What motivates you? Take a moment and complete this: “I see myself…”

If you always do what interests you, at least one person is pleased. ~ Katherine Hepburn

What type of a thinker are you?

Strategic thinkers tend to plan a course of action.

Strategic thinking includes clear vision, resources and measurable terms. It also includes making assumptions.

Power thinkers focus on the positive and overcome the negative. You can practice power thinking by being positive about yourself.

Creative thinkers look at things from a new perspective. Postpone judgment. Generate as many ideas as possible.

Analytical thinkers stay focused while searching for answers.

Sales reps don’t like to rehearse their presentation; they want it to sound spontaneous. Have you ever watched a comedian at work…they sound spontaneous after hours of rehearsal.

Practice everything from the intro to the Q&A and you’ll be amazed at how spontaneous things sound when it really counts.
It is important you make a presentation your own by adding interesting stories, anecdotes, data and examples to drive home your message.

Discover what you know, what you don’t know, and what you need to find out before you meet customers.

Know your material, and then own it by adding personal stories and examples.

Selling without internal passion and enthusiasm is a waste of your time, effort, money, and career.  Either you believe, or you don’t.

By believing it will show in everything you say and do, how often you ask for the sell and your attitude during the day.

The power of questions can make the sale! Never ask a question unless you’re sure of the answer.

The ability to develop the right questions to elicit the answers you will want is very important.

What questions will you need to ask to elicit interest?

What problems do this client want/need to solve?

What questions are they likely to ask you about your products, services, value, benefits, features etc?

What will they find most or least attractive about you product? Company? Delivery? Service?

aBi secret. Never call on a prospect until you are confident of the Qs they are likely to ask you and the Qs you need to ask them.

Ask Qs that get the client to reflect and discuss the issues, problems, challenges, opportunities, time frames, goals, desires, etc.

Ask Qs that contain the classic “who, what, when, where and how.

Ask Qs related to the needs your product or service can meet for your client.

Ask Qs related to the benefits they are seeking from your product.

Ask Qs related to buying cycles, current suppliers, time frames, delivery expectations, and budget ranges.

Ask Qs that reflect your understanding of what your client has said. “What I heard..,” “My understanding of your problem..,” “As I heard you say..”

You can never ask enough Qs. The secret is to ask the right Qs of the right people at the right time.

Qs put you in control of the interaction. “What is it that you’d like someone like me to help you solve or achieve?”

Qs indicate you’re interested in learning more about the client and their business. “What is it in your current situation you do not want to see change?”

Qs allow you to learn more.

Qs serve as a means to allow clients to do most of the talking. This is good! Make notes they could reveal other opportunities.

Qs prove you are interested in learning more about the client than in talking about yourself.

Qs give you time to think. “What have you seen in the marketplace that has particularly appealed to you?”

Qs display an image of professionalism and depth of interest.

Questions position you as a problem solver.

Questions prepare you to present your product or service in the precise way your prospect wants to see it.

Asking the right Qs and being in a position to suggest exactly the right set of solutions is what selling is all about!

A great way to learn how to ask the right questions in the right ways – watch AC360, CNN, Jay Leno, watch a mix to find your model.

Study how expert interviewers ask questions. Their phrasing, sentence structure, ability to ask follow-up Qs and ask the tough Qs.

Notice they don’t interrupt and they ask for clarification and clearer explanations of key points.

Focus on your questions and the client’s answers and you become more effective.

Listen: Listen to the entire answer given by the client.  Do not start your response until the client has completely finished.

Replay: Once the client has finished, replay the answer in so you make certain you understand the answer to the question.

Decide: Think about your response. This will only take a second or two and will help you formulate an effective response/question.

Respond: Once you have decided on your response, vocalize your response clearly.

Recently, we discussed open-ended questions. I wanted to give you examples that you can use or spring board off of…let’s get started…

Open-ended questions are one of the salesperson’s most vital tools.

They gather information, qualify sales opportunities and establish rapport, trust and credibility.

Information gathering: What prompted you/your company to look into “this”? What are your expectations/requirements for this product/service?

Information gathering: How did you determine your needs? How do you see this happening? What is it that you’d like to see accomplished?

Information gathering: What does that mean? How does that process work now? What challenges does that process create?

Information gathering: What challenges has “that” created? What are the best things about that process? What other items should we discuss?

Establishing rapport, trust & credibility: How did you get involved in… ? What kind of challenges are you facing?

Establishing rapport, trust & credibility: What’s the most important priority to you with this? Why? What other issues are important to you?

Establishing rapport, trust & credibility: What would you like to see improved? How do you measure that?

We’ve talked a lot about Qs that are all part of mastering excellent communication skills. Let’s get started…

The common factor in any occupation is that you need strong communication skills.

Whether you work in an office, a factory, or in retail, the ability to communicate effectively is a definite career advantage.

The way we communicate can make all the difference in the world.

Poor communication skills can condemn you to a life of mediocrity and unhappiness.

Good communication skills can lead you to success beyond your wildest dreams.

Good communicators have certain things in common, a positive attitude and great people skills.
Communication can become a challenge when we deal with people who think and react differently.

Businesses place a high value on strong communication skills and no one can afford to overlook their significance.

Listening skills are also a major player in communication.

Did you know the more information you have the better chance you have of finding a solution that is right on target for helping your client?

Don’t be in a hurry to tell and sell remember to stop and listen and to ask Qs.

Let your client do at least 50 to 60% of the talking in all sales interaction – it can be as much as 80%.

Invest time in planning to better understand the needs of the client. Use this information to ask the right Qs. Learn to ask Qs.

Listen more than you talk. When your client is talking they will tell you the things you need to know.

Observe yourself. Be your own worst criteria. Analyze the quality of your Qs. Monitor the amount of time you’re talking and listening to your client.

Popularity: 12% [?]

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March 13 2009

Reasons For Designing A New logo

The following Tweets were originally published in 1991 by AIGA, the professional association for design.

There are as many reasons for designing a new logo, or updating an old one.

A redesigned logo may have the advantage of implying something new, something improved—but this is short-lived if a company doesn’t live up to its claim.

Sometimes a logo is redesigned because it really needs redesigning—because it’s ugly, old fashioned, or inappropriate.

If a design can be refined, without disturbing its image, it seems reasonable to do so. A logo, after all, is an instrument of pride and should be shown at its best.

If “image is king,” the essence of this image, the logo, is a jewel in its crown.

Here’s what a logo is and does: A logo is a flag, a signature, and an escutcheon.

Here’s what a logo is and does: A logo doesn’t sell (directly), it identifies.

Here’s what a logo is and does: A logo is rarely a description of a business.

Here’s what a logo is and does: A logo derives it’s meaning from the quality of the thing it symbolizes, not the other way around.

Here’s what a logo is and does: A logo is less important than the product it signifies; what it means is more important that what it looks like.

It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning.

A logo derives its meaning and usefulness from the quality of that which it symbolizes.

Think about the following: What is the mission of your business? Why was your company created?

If a company is second rate, the logo will eventually be perceived as second rate.

It is foolhardy to believe that a logo will do its job right off, before an audience has been properly conditioned.

Only after the audience becomes familiar does a logo function as intended.

And only when the product or service has been judged effective or ineffective, suitable or unsuitable, does the logo become truly representative.

The role of the logo is to point, to designate—in as simple a manner as possible.

A design that is complex, like a fussy illustration or an arcane abstraction, harbors a self-destruct mechanism.

Simplicity is difficult to achieve, yet worth the effort.

The effectiveness of a good logo depends on distinctiveness

The effectiveness of a good logo depends on visibility

The effectiveness of a good logo depends on usability

The effectiveness of a good logo depends on memorability

The effectiveness of a good logo depends on universality

The effectiveness of a good logo depends on durability

The effectiveness of a good logo depends on timelessness

Think about the following: If there were one message you would want to communicate about your business, what would it be?

Most of us believe that the subject matter of a logo depends on the kind of business or service involved.

Who is the audience? How is it marketed? What is the media? These are some of the considerations.

Ultimately, the only thing mandatory is that a logo be attractive, reproducible in one color and in exceedingly small sizes.

The Mercedes symbol has nothing to do with automobiles

Yet Mercedes is a great symbol, not because its design is great, but because it stands for a great product.

The same can be said about apples and computers.

Few people realize that a bat is the symbol of authenticity for Bacardi Rum; yet Bacardi is still being imbibed.

Lacoste sportswear, for example, has nothing to do with alligators (or crocodiles), and yet the little green reptile is a memorable and profitable symbol.

What makes the Rolls Royce emblem so distinguished is not its design (which is commonplace), but the quality of the automobile for which it stands.

Design, good or bad, is a vehicle of memory.

Good design adds value; it respects the viewer—his sensibilities—and rewards the entrepreneur.

It is easier to remember a well-designed logo than one that is muddled.

A well design logo is a reflection of the business it symbolizes. It mirrors the quality of its products and services.

A well design logo is good public relations—It says, “We care.”

Ask yourself: Who is your target market? Is it a niche market, a broad market or a regional market?

That is a wrap but ask yourself: Are there trends and changes in your industry that may affect your future branding opportunities?

Popularity: 7% [?]

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March 11 2009

Great Motivators, Speakers and Authors of Our Time

Jeffrey Gitomer’s Free Sales Magazine – www.gitomer.com

Jeffrey Gitomer Pain Free Selling – is.gd/mULN

Tom Peters: Business Today – Too Much Talk, Too Little Do – is.gd/mUMF

Jim Rohn: How to Avoid Being Broke and Stupid – is.gd/mUMO

Jack Canfield: The Success Principles – is.gd/mUMW

Nido Qubein: The Pain of Changing Yourself  – is.gd/mUN8

Harvey Mackay: Overcoming Obstacles – is.gd/mUNg

Brian Tracy: If You Could Achieve One Goal in 24 Hours – is.gd/mUNn

SuccessTelevision – is.gd/mUNt

Tony Robbins: Why we do what we do – is.gd/1mEY

Stephen Covey on Choosing Success – is.gd/mUNG

Les Brown: Why People Fail – is.gd/mUNN

Dr. Wayne W. Dyer How God Tells You It’s Time For a Change – is.gd/mUNQ

John C Maxwell: Today – is.gd/mUO9

Tom Hopkins: The Customer’s Biggest Fear – is.gd/mUOe

Harvey Mackay: Overcoming Obstacles – is.gd/mUOm

These individuals have made a BIG impact on my life. I hope these videos have inspired you to greatness!

Popularity: 7% [?]

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March 10 2009

Exploring Sales Questions

If knowledge is power then asking Q’s is seeking power, agree?

If a sale doesn’t begin with a question, it won’t end with a close. ~ Don Moine

I believe in the 80/20 rule – approx. 80% of all salespeople don’t prepare a list of Q’s in advance of a call.

The following are questions to help you become a dynamic sales person!

Opening Q: Can I show you a way of slashing your advertising budget by 30%?

Opening Q: Can I show you how to stretch your advertising budget and get more bangs for the buck, interested?

Opening Q: Can I get your answers to a few Q’s so that I can better understand your needs?

Opening Q: Can I get your answers to a few Q’s so that I don’t make any wrong assumptions about your wants?

Opening Q: I know that you are an expert in your field. Can I ask you a few questions about ________?

Opening Q: To make sure we the most use out of our time and I cover the points of interest to you, can I ask you a few questions first?

Opening Q: Tell me the top 3 features that you would like more details on? (We buy benefits NOT features – so be sure to link the 2 together)

Opening Q: What made you decide to give us an opportunity to work for you?

I believe in the 80/20 rule – approx. 80% of all Q’s asked by a salesperson are “close ended” Q’s

Do you ask, “Open ended” or “Closed ended” Q’s?

Open-ended Qs require more than one or two word response, develop trust and are much less threatening.

Closed ended Qs can be answered by either “yes” or “no,” are restrictive, can be threatening and discourages disclosure.

Open – What kind of information are you looking for?

Closed – Can you give me more information?

Open – How will this information help you?

Closed – Can you describe the kind of information you want?

Let’s look at Qs used to qualify your client or prospect. If you don’t qualify you might not close the sale.

Qualifying Q: What benefits are you expecting as a result of this purchase? (Remember benefits sell not features – link them)

Qualifying Q: What interest you in our product/service?

Qualifying Q: What made you decide it was the right time to buy?

Qualifying Q: Is their anyone else besides yourself who will help make the final decision?

Qualifying Q: When do you need the product?

Qualifying Q: How many bids will you be taking?

Qualifying Q: What other companies have you considered?

Post your favorite ” Qualifying question”

Note: these Qs are meant to be springboards / guides to help you develop your own Qs specific to your products/services…

Probing Qs help you identify wants, needs, expectations, motives and more…Let’s start here…

Probing Q: What major benefits are you looking for?

Probing Q: If price were no object, what would your ideal solution be?

Probing Q: How important is it for you to solve “this” problem today?

Probing Q: What is “this” problem costing you?

Probing Q: Pricing is important but what about quality?

Probing Q: What type of value are you looking for?

Post your favorite ” Probing question”

Asking Qs that get feedback regarding features and benefits help you in future presentations.

How do you feel about ___? What specifically did you like about ___? Did you see the advantage of ___?

Asking Qs can help you uncover real objections

Is that the only reason? Is that the only problem stopping you from purchasing? What other concerns do you have? Is that your most important concern?

A therapist responds to a patient with Qs, so should a great salesperson…

I know that are cost is a little higher, but so is our quality. Isn’t that the way your own products are made?

Would you agree that the quality and life of a product is remembered longer than the price?

That’s a great point. Would you agree that the life of the product is more important than the cost?

Consider the client is noting the “difference” in cost not the actual cost. If your product is $100 and the competitors is $80 you only need to qualify the $20 difference.

I understand how you feel about the cost, what about our “quality”? “Service?” “Guarantee?” “Delivery?” “Benefits?” “Options?” etc…

Post your favorite ” Sales question”

Popularity: 6% [?]

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March 09 2009

Unleash Your Branding Genius

aBi wants you to unleash your branding genius today!

Don’t confuse advertising with marketing – advertising is one element of marketing

Branding is also one element in advertising

Monitor your competitions marketing efforts – what does it look like? How it sells? What it sells?

Adapt successful ideas from competitors marketing and apply them to yours – it isn’t a one size fits all environment

During research don’t limit yourself to your industry – great ideas might come from the unexpected

Think about Coke & Pepsi, Verizon & Sprint or Lowes & Home Depot – what pattern to you see?

The pattern is two (2) – two main contenders – which are you #1 or #2?

Remember you don’t have to be everything to everyone. Stick to what you really know and brand it “yours”!

Find what you can be known as #1 for – McDonalds, Starbucks and Domino’s we’re all first in their industries.

Think BIG! Knock your competition off balance by thinking BIG – throwing a right, block, left!

Every month create a list of marketing ideas that can be acted on immediately and for zero dollars! Let them out spend you OUT THINK them!

A new monthly list might be tough but it will get easier and you’ll leave your competitors in the dust because they skip this step.

Popularity: 6% [?]

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March 02 2009

The Right Font

The right font adds an amazing contribution to a design, it communicates the message but it also conveys a visual message.

Many companies have fonts designed especially for them…

Fonts convey style that your customers associate with your brand and services/products.

The most important benefit a custom font gives is that you can own the copyright and trademark of the font.

While a custom font isn’t for everyone – a dynamic font choice is!

Pick a font that is easily read and for their unique characters. Also consider a font that comes in a “family” for different weights and widths.

Your website may need its own set of fonts for easier online reading.

Be sure to review the entire font, including the symbols and numbers before settling – you might not like all it offers.

The font should convey your company feeling – fun, corporate, uplifting, serious….

The font should work well in all sizes, from a billboard to 1/16 inch

The font should work as well in black and color as it does in a reverse on black or color

The font should have enough weight not to break up when sizing it

The font should be legible and have personality

Examine: serif, sans serif, size, family, weight, curves, caps, lower case, headlines, text, captions, bullets, numbers, symbols, quotation marks etc…

Today well talk about testing your concept – let’s get started…

You need to test the flexibility of the concept on as many applications as possible.

Does it work? Does it make an impact? Is it memorable? Does it work in different media? Is it scalable?

Does it work in color? Does it work in black and white? Does it work in reverse? Ask “what if?”

Your design will make your intangible services tangible. So make sure it’s good, strong and leaves a lasting impact.

So now you have your brand identity. What’s next? “We need….”, “We want…”, “When can we have….”

Create a list of applications that you want to apply your new brand to. Inner office materials, marketing materials, signage, website, packaging, other.

Next is real world application. Start Appling your brand. Warning: you may find that it needs tweaking for some applications. That’s ok, Trouble shoot it, tweak it, apply it.

One of the first applications is typically a business card. Let’s look at that…

A business card is like packaging…the better it is the more WOW it gives a client. It is a pocket size-marketing tool. Use it well.

Business cards can be single-sided, double-sided, fold-over, die-cut, standard size and odd size, horizontal, vertical – it is endless

A business card should include: name, title, company, address, domains, email, cell, phone, fax…use the backside for a message.

A business card is also about touch so make sure the weight of your stock conveys quality and feels good to the sense of touch.

Tomorrow we’ll review adding your brand to your website and other materials…

Questions? DM me or go to www.abrandidentity.com to contact me offline…

We left off yesterday with business cards – let’s get started today with websites…

Define a clear goal(s), message and client action for your website. A company website is an investment and you should get a ROI on it.

A website communicates globally. It says everything about you and your company. It says more than a biz card or brochure can.

Your website goal(s) could be to share news, to have fun, or make a profit by selling a service or product.

By defining your website goal(s) you also define your market/niche, services/products, benefits/feature, key message…

Your websites ultimate goal: create a need for your market to contact you, sign up for your newsletter, buy, use your tools, post a comment or article…

In the design of your website you should also anticipate future change and growth.

Start the development of your website with content not design. Create a flow chart of the info so you know what page leads to what category etc.

At each phase ask: is my message clear? Is the site easy to navigate? Are my “guest” enjoying their visit?

At each phase ask: is the site easy to use? Does it meet my visitors expectations? Is it visually entertaining?

In the design phase consider: color palette, placement, graphic elements, font styles, and visitor interface

There is more to building a site like promoting the launch of the site, development and maintenance of it and measuring the results and ROI

Steps to recap: set goals, develop your team, identify your target, and define your message

More steps to recap: set priorities, draft a project plan, define success, start steps 1 thru 7 over again

Bottom line…your website must understand the needs and desires of your target market to be successful.

Today we’ll look at promotional items, let’s get started…

The right promotional items are dynamic marketing tools and public relations items including thank you’s.

Clothing is the number one promotional item used. Just take a look at your t-shirts and the age of your favorites one–you can see why.

Clothing is followed by writing instruments, mugs and drinkware, bags and totes and finally by caps and hats.

Be sure the promotional products you pick relate to your products or services and the theme of your promotion.

Never skimp on your promotional items; you want items that will be kept instead of tossed – tossed = waste of good money leading to no ROI.

Promotional items, corp gifts, logo apparel, TS giveaways, premiums, and direct mail campaigns should all support your brand identity.

Promotional apparel allow your clients to boast about you. Everyone loves T-shirts and you can make use of this attraction for your benefit.

Promotional pens – these are usable and inexpensive which you can distribute to everyone easily. Check out your desk drawer…see…

Promotional mugs can be effectively designed. The “canvas” on a mug gives your message and brand a lot of working room.

Promotional bags/totes gives TS visitors a place to put items they collect but it is the name of your brand that everyone will first see.

Other interesting items include: key chains – popular – everyone likes to carry but few love to buy them. They are inexpensive and durable.

Other interesting items include: mouse mats are inexpensive and like the mug gives you an increased canvas to advertise on.

Other interesting items include: USB flash drives – these small units can easily be carried in a pocket, worn around the neck like a necklace or used as a key chain.

Other items: calendars, folders, post-its, balloons, lanyards, watches, coasters, letter openers, memo cubes, magnets and the list goes on…

Popularity: 7% [?]

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March 02 2009

Owning Real Estate In The Mind

If you really want to build a brand you must focus on owning real estate in the mind of your target market.

To own real estate in your target mind you must understand your competition, you must look and feel different.

Start with a competitive audit. Who are the leading competitors in your market?

Consider interviews, focus groups and online surveys to help gather your research.

Analyze the competitors positioning, brand personality, their features/benefits and more importantly their strengths/weaknesses.

Probe their mission, tagline and themes from their ads and marketing materials. Become your own 007 ;)

What are their key messages? How much of the market do they hold? The market is big – do they hold the same group in the market that you are targeting?

Now do an internal audit and compare your internal findings to the findings regarding your competitors.

Maximize your brand in these areas: Letterhead, envelopes, labels, business cards, forms, invoices, and statements.

Maximize your brand in these areas: website, intranet, extranet and videos.

Maximize your brand in these areas: sales literature, newsletters, ad campaigns, reports, training material, and PowerPoint presentations.

Maximize your brand in these areas: employee communications, t-shirts, pens, calendars, post-it notes, mouse pads and more.

Maximize your brand in these areas: external and internal signage, store/office interiors, banners and trade show booths.

Maximize your brand in these areas: packaging, promotions, shopping bags, menus, merchandise and displays.

A successfully brand is about the details. Never say “that doesn’t matter” EVERYTHING matters. And your market will be the first to notice that you didn’t!

Authors Al and Laura Ries state, “A brand become stronger when you narrow the focus.” Read more: “The 22 Immutable Laws of Branding”

Narrow your focus by understanding, clarifying, positioning and unifying your message.

A strong tagline can extract the substance of a brand: Apple – Think Different

A strong tagline can extract the substance of a brand: Target – Pay less. Expect more.

A strong tagline can extract the substance of a brand: eBay – The world’s online marketplace.

A strong tagline can extract the substance of a brand: FedEx – The world on time.

Sometimes a single word can extract the substance of a brand: Volvo – Safety

Sometimes a single word can extract the substance of a brand: Mercedes – Prestige.

Sometimes a single word can extract the substance of a brand: Nike – Just.

Sometimes a single word can extract the substance of a brand: Honda – Simply.

Selecting a name for your brand is very important. Brand names are a valuable asset to a company.

When you’re brainstorming for names NO idea is stupid or off the table. Owning a “word” in your markets mind is exactly what you want.

Always consider the sound of the name, the cadence and how easy it is to pronounce, recognize and remember.

“A logo should look as good in 15-foot letters on top of company headquarters as it does 1/16 of an inch on company stationery.”

“We need this is look really amazing-it’s got to stand out and WOW the client. But the budget is small so don’t spend any time on it.”

Grim Times Prompt More Upbeat Logos. As the economy gets uglier, logos are getting prettier – is.gd/kORh

Panasonic Unveils Cleaner Looking Package. is.gd/kORv

Facebook Grapples With Revenue and Data. is.gd/kORC

PepsiCo Signs Rockstar to Distribution Deal. is.gd/kORH

Tivo Is Killing Advertising. is.gd/kORO

Super Sales vs. Super Brands. is.gd/kORY

Living The Brand. is.gd/kOS2

Pepsi’s rebrand. is.gd/4FtR

The ad they didn’t want you to see. is.gd/kOSe

Your actions always trump your words. is.gd/kOSk

Branding – Cost or Investment? is.gd/8Prh

Are You Ignoring Google? is.gd/kOSQ

Branding Can’t Make These Problems Go Away. is.gd/kOT3

New Kraft Logo. is.gd/kOT7

Private Label Winning Battle of Brands. is.gd/kxuP

Facebook Advertising. is.gd/kOTj

Yahoo Intros 3 Ad Products. is.gd/kOTm

Customer Experience Drives Loyalty. is.gd/kOTu

Zappos: More Than Just Shoes. is.gd/kOTz

Dunkin’ Debuts ‘Kin’ Do’ Spirit. is.gd/kOTH

Google Advertising Programs. is.gd/kOTL

Yahoo! Advertising Programs. is.gd/kOTU

10 Powerful Direct Advertising Options to Easily Monetize Your Website or Blog. is.gd/kOTX

Alternative Search Advertising Options. is.gd/kOU5

Yahoo Refines Display Targeting Capabilities. is.gd/kOUb

Social Media Madness — The Sweet 16. is.gd/kFjC

Today we start with color. It crates emotion, triggers memory and gives sensation.

The color can create recognition and help build brand equity.

Did you know that 60% of the decision to buy a product is based on color?

Questions to ask when considering color: is it distinctive? Does it differentiated from your competitor?

Questions to ask when considering color: What does it communicate? Is it a trend or sustainable?
Questions to ask when considering color: Does the color have a positive or negative connotations in your market?

Is the color recognizable? Is it recallable?

Does the color work on white? What about black? Will it work on signage, the web and your letterhead equaling?

Can you afford to use it regularly? Does it have limitations? Can it be reproduced easily?

Is it bold or pastel? Which is better for your company’s message?

Is the color(s) aligned with your brand strategy?

Are you aware that a PMS color coated and uncoated may appear differently?

That just touches on a few things regarding color that you need to consider when picking your company colors.

Have you created a user guideline/standards making it easy to use your brand and its colors?

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