A Brand Identity|The Stamp of Creativity

It is time to return to our topic – brand identity. We’ll look at creating, building and maintaining. Let’s get started…

Humans are visual. A simple “symbol” can trigger recall and emotion – so why not harness the power of a symbol – brand- for yourself?

Your brand identity should be about making an emotional connection with your target market.

A good brand identity will build your company. A poor BI will undermine all your efforts no matter how great they may be.

Brand identities are created in the mind of your target market.

Each marketing touch point (biz card, email, web site etc) is an op to build and strengthen your brand identity.

Your brand identity is the very core of your marketing campaign. It can make or break it. Go enjoy lunch…

Welcome back from lunch…The best brand identity is flexible, memorable, unique and creates recall in your markets mind.

Repeat exposure to a successful brand identity have allowed many company’s (Apple, Nike, McDonalds) to drop the logo type from their sig.

Our brains remember shapes first. Example: think or all of our directional road signs? All symbols.

Symbols create a faster impact and more importantly a lasting imprint on the mind of our market.

Our eye sees the shape first then the color and then the text. Content last because it takes more time for our mind to process the text.

Your brand identity is a critical strategy for accelerating your business success.

There is no right or wrong in picking a company to help you create your brand identity.

Some brand specialists offer everything from A to Z others, like aBi, offers components by menu, better for a small biz or entrepreneurs budget.

Your BI is the pinnacle of your marketing, when clients see it, they feel comfort and loyalty – the starting point of every sale.

Design does matter when it comes to your BI. Invest in yourself now, save time and don’t waste touch points with your market.

Reason to invest now: your BI creates immediate recognition and potions you for success.

Reason to invest now: it makes the sell easier by making your services and products visible and tangible.

Reason to invest now: it makes it easier to build brand equity in your target makes mind, thru recognition and loyalty.

An effective brand will be: bold and memorable.

An effective brand will be: Immediately recognizable.

An effective brand will be: clear and consistent with the image of your company.

An effective brand will: work well across media and scale.

An effective brand will: work in black and white as well as in color.

An effective brand will: anticipate the future needs and bring it to life.

An effective brand will: communicates in a split second and can work smaller than a dime. BBC, CNN, FOX, MTV, PBS, BMW, KIA…

Symbols engage our imagination and emotion: think Nike, NBC, CBS, ABC, Mercedes, Cingular (now AT&T).

Your BI is your messenger of trust and credibility.

BI’s must be sustainable, the Michelin Man was created in 1895 and has been update numerous times but we still see “the Michelin Man”.

Motorola was created in 1960, McDonalds in 1962, Nike 1971, Apple ’77, Mercedes ’11, Coke 1887, Olympics 1865, John Deere 1876…

Building a successful BI requires a consistent and coordinated presentation across all communications.

An effective BI needs to work in various sizes from an imprint on a Bic pen to a billboard.

An effective BI needs to work in black & white and from full color to two-color and one-color.

Your BI will become indistinguishable from the company in the clients mind. Make sure it is strong, because a good design is good biz.

Capture every op to position your company in your market’s mind.

Communicate your BI over and over again. BI consistency breaks thru oversaturated markets to reach your markets mind share.

Identify client touch points and make sure your brand identity is there!

A sales campaign focuses on a product, a marketing campaign penetrates the real estate in the clients mind and owns it!

A tagline is a slogan that creates interest. Think of the tags that impact you. Just Do It, 501 Blues, This Bud’s for you, The Uncola…

There are a number of different types of taglines: imperative (last Tweet) descriptive, superlative, provocative and specific

A tagline must be short, unique, easy to say and remember, and evoke an emotional response.

Who stated this: Step up, Simplify, Express yourself, Invent, Think different, Happy hunting…what’s yours? How does it compare to these?

There are several different types of logos: wordmarks, letterforms, pictorial, and abstract.

Wordmark is a freestanding word or words with a distinctive font. Ex: Mobil, Dell, IBM, Braun.

Letterform is a single unique letter with personality. Ex: Owens Illinois and Westinghouse.

Pictorial mark uses a symbol or icon as an image. Ex: PBS, NBC, ABC, Greyhound, USPS, and Merrill Lynch.

Abstract mark provides ambiguity and works well with company’s that offer services. Symbols might include polygons, arrowheads, rectangles, circles, and today’s every popular swoosh.

There is a process to creating a BI. It starts with research to clarify the vision, goals and values of the company.

It continues with defining and understanding the brand strategy. Which moves you into the design phase for the visual strategy.

The next step is to finalize the BI and start applying it to the company architecture. Final step is to launch the BI plan, internally first (if you have employees) and then externally.

aBi works quickly but the length of a BI project is impacted by: the size of the organization, research required, clients decision-making process, no. of decision markers.

From experience decisions made by larger groups tend to be conservative and less creative then decisions made by small groups.

Ask yourself the following Qs: what is our company mission? What are our 3 most important goals?

Ask yourself the following Qs: who is your target market? Write a brief description of your products and/or services.

Ask yourself the following Qs: how do you want to be perceived by your target market?

Ask yourself the following Qs: what is our competitive advantage? Why do our clients buy our products/service over our competitors? What do we do better?

Ask yourself the following Qs: who is our competition? Who sticks out most? Why?

Ask yourself the following Qs: how will we market our products/services to our market?

Ask yourself the following Qs: where will we be in 3 years? 5? 10?

Ask yourself the following Qs: how do we measure our successes? Our failures?

Ask yourself the following Qs: if your company could do or be anything what would that be?

Ask yourself the following Qs: if you could only communicate 1 single message about your company, what would that be?

Ask yourself the following Qs: what should I ask myself that aBi hasn’t already asked?

This is a great stopping place for now. Go back and review the questions and really put your thinking cap on to answer them – dig deep.

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“What”s a brand? A singular idea or concept that you own inside the mind of the prospect.” – Al Ries

“A house of brands is like a family, each needs a role and a relationship to others.” – Jeffrey Sinclair, Brand Strategist

“Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program.” – Timm F Crull, Chairman & CEO of Nestle

“The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand.” – Kerry Light, Brand Strategist

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” – David Ogilvy

“Well-managed brands live on – only bad brand managers die.” – George Bull

“Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett

“Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.” – Edwin Artzt

“I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans” – John Kay

“A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures” – Michael Eisner, CEO Disney

“Brand is the ‘f’ word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do” – Mark di Soma, Audacity Group

“Your brand is created out of customer contact and the experience your customers have of you” – Stelios Haji-Ioannou, Chairman, EasyGroup

“We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand” – Scott Livengood, CEO, Krispy Kreme

“One of the biggest responsibilities of management is to look after the corporate DNA” – Andrew Rolfe, CEO, Pret A Manger

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” – John Russell, President, Harley-Davidson

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” – Christopher Betzter

‘In a fast-paced world, today’s popular brand could be tomorrow’s trivia question.’ – Wayne Calloway, American Industrialist, Chairman Of Pepsico Annual Report, 1989

‘A brand name is more than a word. It is the beginning of a conversation.’ – Lexicon

‘Customers must recognize that you stand for something.’ – Howard Schultz, Starbucks

‘Brands are the express checkout for people living their lives at ever increasing speed.’ – Brandweek

‘Products are made in the factory, but brands are created in the mind.’ – Walter Landor

‘The customer is the appreciating asset.’ – Federal Express

‘Every status has its symbol’ – Advertising Slogan

‘Companies have to wake up to the fact that they are more than a product on a shelf. They’re behavior as well.’ – Robert Haas Of Levi Strauss

In the context of Living the Brand, purposes and values are not created, they exist – the issue is how well they are articulated and embedded. Nicholas Ind, Living the Brand (2001)

‘A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.’ – Scott Talgo, Brand Strategist

‘A brand is a set of differentiating promises that link a product to its customers.’ – Stuart Agres, Young & Rubicam

‘The three key rules of marketing are brand recognition, brand recognition, brand recognition.’ – Anon

‘A trademark is a symbol of a corporation. It is not a sign of quality … It is a sign of the quality.’ – Paul Rand

‘We are no doubt in the Great Age of the Brand.’ – Tom Peters

‘A global brand-building strategy is, in reality, a local plan for every market.’ – Martin Lindstrom, Clicks, Bricks & Brands

‘You’re just anybody without your identity.’ – Grenville Main, DNA Design

‘A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.’ – Charles R. Pettis Iii, Brand Solutions

‘Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.’ – Tom Chappell, Tom’s Of Maine

‘Brand handling synergy means developing and communicating your company’s values and identity consistently.’ – Martin Lindstrom, Clicks, Bricks & Brands

‘The visual image is a kind of tripwire for the emotions.’ – Diane Ackerman

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
‘Why’, she asked ‘did you put two Xs in Exxon?’
‘Why ask?’ he asked
‘Because’, she said, ‘I couldn’t help noticing?’
‘Well’, he responded, ‘that’s the answer.’
- Source: Alan Fletcher, The Art Of Looking Sideways

‘Experiences are as distinct from services as services are from goods.’
Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

Economics is (now) about emotion and psychology. Professor Robert Shiller, Yale.

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Increasing Your Sales: – In this economy almost salesperson can feel defeated. Don’t! Success doesn’t just happen you must plan for it!

Increasing Your Sales: “Get a plan – write down your goals.” Those are words from my mentor Jackie B. Cooper (The Automotive Sales Superstar!)

Increasing Your Sales: Not everyone is cut out for sales, if your not, hire an expert – your business depends on it!

Increasing Your Sales: If your doing your own sales define your process – know the steps needed during each phase. If a step isn’t working tweak it!

Increasing Your Sales: Information is important so manage your data.

Increasing Your Sales: You must know your market to grow it! Who? Where? How? When?

Increasing Your Sales: Know your benefits and features – How are you different from your competition? Does your market know the difference? Tell them!

Increasing Your Sales: Stay in front of your market. Don’t let them forget you when it is time to buy.

Increasing Your Sales: Look at your web site, marketing materials, company brand, message etc – would you buy from you? If not, change it now!

Increasing Your Sales: You can tell your client but when your clients tell your clients – BAM! Ask for testimonials they are gold to your market.

Increasing Your Sales: Get out there and network, network, network. Did I say, “get out there and network” – GO!

Increasing Your Sales: Be proactive, make a sales call, network, offer to speak to a local civic group. How can you get out there? Do it!

Increasing Your Sales: Become an expert by publishing a blog, write articles, let others post your articles to create buzz. Release press releases. Work it baby.

Increasing Your Sales: Define your sales goals. Be realistic. Don’t defeat yourself. As your sales skills grow let your goals grow. Stay with it.

Increasing Your Sales: Reward yourself so you get to know the feeling of winning, you’ll need to recall that feeling when you’re having a dry spell.

Increasing Your Sales: Review your progress. Review your plans. What worked last month might not work this month. Change what’s not working.

Increasing Your Sales: Start on your plan right now so you can take control over your sales success!

Increasing Your Sales: Outsourced what you can. It’s hard to do everything in the office and focus on sales too.

Increasing Your Sales: Before you hire a full-time salesperson consider – straight commission, a draw against commission or a salary plus bonus.

Increasing Your Sales: Just getting started in business, don’t have the ability to hire an experienced professional – think intern.

Increasing Your Sales: Contact the local college students often work for free a few hours a week in exchange for the ability to list the experience on their resume.

Increasing Your Sales: Define your sales call objectives. Know what the objectives are for each phone call, meeting, or written communication.

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You may find that some of these tips are easier than others. Challenge yourself. Make it a point to practice them. In time they’ll all become second nature to you.

Networking Tips: networking is also personal marketing. Master networking and you’ll have a dynamic marketing method at your fingers tips!

Networking Tips: always start with a positive attitude. Your goal is to
establish relationships – no one wants to spend time with a whiner or negative attitude.

Networking Tips: have a prepared introduction. This is referred to as your “commercial”. It should contain a brief 2 or 3 sentences outlining what you do and your name.

Networking Tips: be interesting. A strategy – know what the current topics are for the day and in your area. Ask open-ended questions that cause the other person to interact in the conversation.

Networking Tips: be on time. Hold your head up. Make eye contact. If crowds make you nervous find someone standing alone and start a conversation.

Networking Tips: your handshake should be firm, that goes for both sexes, not bone breaking! Hold your drink, plate or anything else in your left hand so your right hand is always free, dry and ready!

Networking Tips: when in a conversation “LISTEN” to what is being said and react to it. Pay attention.

Networking Tips: when in a conversation make eye contact, look at the person the majority of the time.

Networking Tips: when in a conversation stand still, don’t fidget, rock back and forth or play with hair or clothes.

Networking Tips: when in a conversation be aware of your posture, sitting up straight or even leaning toward the speaker. No slouching.

Networking Tips: when in a conversation the most important thing in communication is to hear what isn’t being said.

Networking Tips: when in a conversation, how do you do? How can you improve?

Networking Tips: you must be genuinely interested in others. Listen, acknowledge what has been said and make eye contact.

Networking Tips: the point isn’t just to introduce yourself, give out business card, and leave. The point is to make personal connections with others.

Networking Tips: work the room. Mingle. Don’t stay with the same person or group all night. Make plans to follow up with them and circulate. Challenge yourself to meet between 3 to 5 new people.

Networking Tips: give and get a business card to everyone you meet. Offer your card and ask for one if it isn’t offered.

Networking Tips: be sure to make notes on the back of each business card to remind yourself of what you discussed, hobbies, travel, interests, nicknames etc.

Networking Tips: be sure to follow up on any promises you made. Also be sure to follow up with everyone you meet within 24 hours of the event.

Networking Tips: networking is about being authentic, building trust and relationships, and seeing how you can help others. Not just seeing how they can help you.

Networking Tips: set objectives for each networking event. Have a plan. Are you there to learn, volunteer or is it strictly making business connections.

Networking Tips: visit multiple networking groups that spark your interest. Before joining ask: Is the group leadership effective? Are the members supportive? Professional?

Networking Tips: once you join a group volunteer for a position to stay visible. This will help you become known as a powerful resource.

Networking Tips: establish yourself as a strong resource (expert) and people will turn to you for suggestions, ideas, names of other people, etc.

Networking Tips: by establish yourself as an expert everyone knows you and every one wants to know you…you create your own buzz.

Networking Tips: in order to get referrals, you must first have a clear understanding of what you and articulate it to others.

Networking Tips: be able to articulate what you are looking for and how others may help you.

Networking Tips: follow through quickly and efficiently on referrals you are given.

Networking Tips: when you’re given referrals, your actions are a reflection on the person giving it. Respect and honor that and your referrals will grow. Disrespect it and they dry up.

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7 UP, “The Uncola”
AT&T, “Reach out and touch someone”
Aflac, “Ask about it at work”
Ajax, Stronger than dirt.
Alka-Seltzer, “I can’t believe I ate the whole thing”
Allstate Insurance, “You’re in good hands with Allstate”
American Airlines, “Something special in the air”
American Express, “Don’t leave home without it”
American Express, “My life. My card”
Apple Computer, “Think different”
Apple Computer, “Think outside the box”
Avis, “We try harder”
Bic, “Flick my Bic”
Bissell, “Life’s messy. Clean it up! ”
BMW, “The ultimate driving machine”
BOSE, “Better sound through research”
Bounty, “The quicker picker-upper”
Budweiser, “The king of beers”
Burger King, “It just tastes better”
Burger King, “Have it your way”
Brylcreem, “A little dab’ll do ya”
BMW, “The ultimate driving machine”
Budweiser, “This Bud’s for you”
California Milk Processor Board, “Got milk?”
Calgon Toiletries, “Calgon, take me away”
Calvin Klein, “Know what comes between me and my Calvins? Nothing!”
Campbell Soup, “Mmm mm good”
Capital One, “What’s in your wallet?”
Cascade, “For virtually spotless dishes”
Charmin, “Please don’t squeeze the Charmin”
Cheez-It, “Get your own box”
Chevy Trucks, “Like a rock”
Chiffon Margarine, “It’s not nice to fool Mother Nature”
Cisco Systems, “Empowering the Internet generation”
Clairol, “Does she or doesn’t she?”
CNN, “The most trusted name in news”
Coca-Cola, “It’s the real thing”
Coca-Cola, “Always”
Coca-Cola, “Coca-Cola refreshes you best”
Coca-Cola, “The pause that refreshes. ”
Coca-Cola, “Have a coke and smile.”
Coors, “The silver bullet”
Cotton Incorporated, “Cotton. The fabric of our lives”
Crest, “Look, Ma, no cavities!”
Crisco Vegetable Shortening, “Cooks who know trust Crisco”
Dell Computer, “Easy as Dell”
Delta Airlines, “We love to fly and it shows”
DHL, “We move the world”
DHL, “Yellow. The new Brown. ”
DHL, “Competition. Bad for them. Great for you.”
Dial Soap, “Aren’t you glad you use Dial? Don’t you wish everybody did?”
Disneyland, “The happiest place on earth.”
Dunkin Donuts, “Time to make the doughnuts.”
eBay, “The power of all of us. ”
eBay, “The world’s online marketplace”
EF Hutton, “When EF Hutton talks, people listen.”
Electrolux, “Nothing sucks like an Electrolux.”
Energizer Batteries, “It keeps going, and going, and going…”
ESPN Sports, “This is SportsCenter”
Exxon, “Put a tiger in your tank”
FedEx, “Relax, it’s FedEx.”
FedEx, “The world on time”
FedEx, “When it absolutely, positively has to be there overnight.”
Florida Orange Juice Growers Assoc., “It’s not just for breakfast anymore”
Ford, “Quality is job one”
Foster Grant, “Who’s that behind those Foster Grants?”
FTD, “Say it with flowers”
General Electric (GE), “We bring good things to life”
Gerber, “Shouldn’t your baby be a Gerber baby?”
Gillette Dry idea, “Never let ‘em see you sweat”
GLAD, “Don’t get mad. Get GLAD”
Goodyear, “The best tires in the world have Goodyear written all over them. ”
Greyhound, “Leave the driving to us”
Grey Poupon, “Pardon me, do you have any Grey Poupon?”
Hallmark, “When you care enough to send the very best”
Harley Davidson, “American by birth. Rebel by choice.”
Hawaiian Punch, “Hey! How about a nice Hawaiian Punch?”
Hertz, “Let Hertz put you in the driver’s seat”
Kay Jewelers, “Every Kiss Begins with Kay”
Kellogg’s Rice Krispies, “Snap! Crackle! and Pop!”
Kentucky Fried Chicken (KFC), “Finger-lickin’ good!”
Hertz, “Hertz puts you in the driver’s seat”
Irish Spring Soap, “Manly yes, but I like it, too.”
Isuzu, “Lying Joe Isuzu”
John Deere, “Nothing runs like a Deere.”
Kellog’s Frosted Flakes, “They’re g-r-r-r-eat! ”
Kix Cereal, “Kid tested. Mother approved.”
Las Vegas Convention and Visitors Authority, “What happens here, stays here.”
Lay’s Potato Chips, “Betcha can’t eat just one”
Levi’s jeans, “501 Blues”
LifeCall, “I’ve fallen and I can’t get up”
Life cereal, “Hey, Mikey”
Lucky Charms, “Magically delicious”
McDonald’s, “You deserve a break today”
M&Ms, “Melts in your mouth, not in your hands”
MasterCard, “There are some things that money can’t buy. For everything else there’s MasterCard.”
Maxwell House, “Good to the last drop”
Maytag Appliances, “Our repairmen are the loneliest guys in town. ”
Memorex, “Is it live or is it Memorex?”
Meow Mix, “Tastes so good cats ask for it by name. ”
Microsoft, “Your potential. Our passion”
Miller Beer, “It’s Miller time!”
Miller Lite, “Everything you always wanted in a beer. And less.”
Miller Lite, “Tastes great, less filling.”
Morton Salt, “When it rains, it pours”
Motel 6, “We’ll leave a light on for you”
Mountain Dew, “Do the Dew.”
National Cattlemen’s Beef Assoc., “Beef. It’s what’s for dinner.”
National Pork Board, “Pork. The other white meat.”
NBC, “Must see TV”
New York State Division of Tourism, “I love New York”
Nike, “Just do it”
NyQuil, “The nighttime sniffling sneezing coughing aching stuffy head fever so you can rest medicine.”
Office Depot, “Taking care of business”
Outback Steakhouse, “No rules. Just right.”
Partnership for a Drug-Free America, “This is your brain. This is your brain on drugs”
Paul Masson, “We will sell no wine before its time”
Pepsi, “The taste of a new generation”
Pepsi, “The Pepsi generation”
Perdue chicken, “It takes a tough man to make tender chicken”
Petco, “Where the pets go”
RAID, “Kills bugs dead”
Rolaids, “How do you spell relief? R-O-L-A-I-D-S”
Saturn, “A different kind of company, A different kind of car.”
Schlotzky’s Deli, “Funny name. Serious sandwich”
Shake and Bake, “It’s Shake and Bake, and I helped”
Sweet ‘N Low, “There’s no equal.”
Taco Bell, “Think outside the bun.”
Taco Bell, “Head for the border.”
Target, “Expect more. Pay less.”
Timex, “Takes a licking and keeps on ticking.”
Trix Cereal, “Silly rabbit, trix are for kids.”
UPS, “What can Brown do for you?”
U.S. Army, “Be all that you can be”
U.S. Forest Service, “Give a hoot, don’t pollute.”
U.S. Dept. of Transportation, “Friends don’t let friends drive drunk.”
Verizon Wireless, “We never stop working for you.”
Verizon Wireless, “Can you hear me now?…Good!”
VISA, “It’s everywhere you want to be.”
Visine, “Visine gets the red out.”
Volkswagen, “Think small.”
Volkswagen, “Drivers wanted.”
Volkswagen, “Fahrvergnugen”
Wal-Mart, “Always low prices. Always.”
Wendy’s, “Where’s the beef?”
Wheaties, “Breakfast of champions”
Wisk detergent, “Ring around the collar”
Yellow Pages, “Let your fingers do the walking.”

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Atlanta, Ga. — February 9, 2009 — Sam101.com today announced the beta launch of A Brand Identity offering unbelievable benefits for entrepreneurs and small businesses to help stretch their purchasing power and marketing budget. A Brand Identity, or “aBi,” stretches marketing budgets by offering sensible flat rate designs.

“We offer flat fee menu pricing on most of the startup marketing pieces a new business needs. We also offer bundling options with a menu of product choices at discounted prices, allowing clients the freedom to create their own custom bundle of products while saving up to fifty percent or more off street prices,” said Diane Carter, founder of A Brand Identity and sam101.com. “Working closely with entrepreneurs and small business owners, we can deliver creative designs that convey their company’s character and personality to help gain immediate recognition in the marketplace.”

For the first time, aBi gives entrepreneurs and small business owners the opportunity to interact directly with designer and not through a third party. They define the process so there is no guessing or surprises. Client Nick Perry, owner of Georgia Insurance Options sums up his interaction and new brand design with aBi, “You hit a home run with this logo! I am absurdly thrilled.”

A company’s brand is one of the most important tools in the marketing arsenal, used in creating and sustaining a dynamic impression of their business in the market. With A Brand Identity’s sensible priced flat rate designs there is no more wondering what the final design cost will be or having to deal with last minute surprises. A company knows what the cost is, how the process works, what aBi’s roll is and how the roll they play in creating their final design.

A brand from aBi will help communicate your company image, promote company awareness and create client loyalty. “Humans are visually driven. Be sure you offer your target market a dynamic brand that stimulates to drive and build your business around,” said Diane.

About A Brand Identity
Building on years of experience A Brand Identity creates dynamic brands with a designer who has specialized in logo design for 27 years, you’ll get a high quality brand design every time and in your budget. For more information, visit abrandidentity.com.

About Sam101.com
Sam101.com is a renowned sales and marketing knowledge based studio located in Metro Atlanta, Georgia. With more than twenty-seven years of experience, Diane Carter has spent 19 years of her career as an entrepreneur in sales, advertising, marketing and branding. She understands the needs and budget restrictions of entrepreneurs and small businesses alike. For more information, visit sam101.com.

Diane Carter

PR Contact
Sam101
PO Box 333
Marietta, GA 30061
770-499-0127

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